Deconstruction of our music video
This image is from Bru-C's video, he follows stereotypical conventions in his video, which can be seen through his use of props, as can be seen he is using DJ decks, which are a common feature in a dance genre video as artists can often be seen using these to play there songs in videos. We are going to follow these conventions in our video, as we will be using decks in certain shots, to try and replicate certain clips of Bru-C's video. We are following conventions so audiences are able to identify our video belongs to the dance genre with not necessarily hearing of the artist before watching the video as well as to target a certain demographic.
This is another image taken from Bru-C's video, where again he can be seen to be following conventions, as this is another stereotypical shot that is seen in dance videos of artists performing to a crowd. Again we will be following conventions and have setup a party for our video, with flashing lights, alcohol (none consumed), DJ decks, and other conventional party elements, this is a shot that we have had to adapt from the original video as we are unable to replicate something like this, so we recruited people within our target audience to feature in our video in order to follow conventions, whilst ensuring that we stuck to the narrative of the video.
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