A2 Media Jack Young

 Demographics are statistical data relating to the population and particular groups within it. Examples of demographics include: Age Race Ethnicity Gender Education Employment Martial status Income Will help me to find out my target audiences preferred genre of music, therefore I can base my genre on what they like. However my group and I have already decided we have chosen to do dance genre.      This question will decide what type of music video we decide to film, and what style we will use. This is to again base our music video on what our audience will like to watch. All age groups like to see different sort of conventions and prefer different styles of music video and especially different genres. Therefore from this we will know our rough target audience ages and can include conventions which suit the age. From this question, we can find out our audiences favourite artist and therefore can research into them to see what conventions they use, and gain some inspir...

 The tasks I have left to do are researching media laws and ethical procedures to explain how I will try to follow and use them.  I need to see why branding is important to artist and producers, by looking a 2-3 different artists and see how they brand themselves, what are the similarities and what are the differences. Also need to search the current trends in music videos, why they are still important and how access and distribution methods have changed over time, focusing on my chosen genre (dance). In my group there are 5 people. Here are each of our job roles: Jack (me)-  Editing, character Oscar- Character, Filming Ollie- Editing, Main character Tom- Filming, Character Scott- Filming  Reflection From my research so far I have learnt the conventions of a dance genre music video, this will help massively when it comes to filming our music video as we now know what to include and what the audience is looking for within a music video. I have found out what setting, ...

Andrew Goodwin is a media theorist who believes there is a clear link between the genre of music and the genre of visuals of music videos, meaning that the visuals of music videos are going to be styled to suit the genre of music. Key points of Andrew Goodwin's theory All music videos have certain genre characteristics, depending on the genre of music- means that the visuals of the music videos are going to be styled to suit the genre of music There is often a link between visuals and lyrics- lyrics of the song, are represented through images There is a relationship between music and lyrics- The tone and atmosphere of the visual reflects that of the music The demand of record label will be evident in the music video- The record label have a certain amount of control over the artist they sign Artist iconography- Ensures that artists are dressed in a particular way through the range of there videos The notion of looking- Music videos demand the audience to be voyeuristic. Voyeurism i...

 Purpose of social media page for artist? In my opinion, the purpose of a social media page for artists is to promote their music, they are about to release. This is so more recognition and hype is created for the release, meaning people will be ready to listen to their music as soon as it releases. Also so they can interact with their fans much easier. They can also connect with other artist as well, this makes synergy much easier to achieve. Makes it more likely that merchandise, albums, songs will all sell. Gunna uses his social media account to promote his new music he is about or has just released, he also posts small snippets of the songs that he features in. This is all to create awareness and give it recognition. He posts pictures of his lifestyle, this is so his fans can see what he is up to and follow his life. Gunna promotes his sponsorships through posting about them, for example his partnership with Footlocker. He normally posts pictures with him in it, and the clothes...

  Digipak by Jack Young0210 Conventions of Digipak: Folds: Digipaks are designed to fold into a square CD case. They can fold many different ways and can have different amount of panels. The front and back panels are the main 'promoters' of the CD and are very much used to draw in the customers. The inside of the Digipak is used more for information and extra bits to do with the artist/song/album The theme of the inside packaging normally is more subtle compared to the outside packaging. The cardboard folds around the plastic case which secures the disc in place. Front: The front of Digipaks tend to have an eye-catching picture or design to intrigue the customers to purchase. The picture on the front panels usually have relation to the songs included or the artist, however can also be a design that the artist has chosen. The song/album title is also found on the front panel. Back: On the back includes: Track list, Album artwork, record label, extra information, barcode, ...

 Viva La Vida Vs Prayers To The Trap God  In band music videos, there are many close ups of the instruments. There are a lot more close up shots of the main singer and all the instruments. Lighting is lowkey and they are wearing dark colours, the editing is fast paced with many cuts.  This is a medium shot that establishes the setting. In band music videos the setting tends to be like a live performance on a stage, where you can see all the instruments and singer. In this shot, we can see the dark low key lighting used and also the dark colours that they wear in band music videos. They use fast paced cuts to match the speed of the sound coming from the instruments and singer.  In single artist music videos, especially rap. There are many close up shots of women, looking seductively at the camera, this is because rap songs audience is mainly male, therefore it grabs their attention. There are also many close ups of the artists personal assets, this is because the musi...

 As the genre I will be doing is dance, I have decided to design a band called ' SLB9' We will be mainly focusing on dance genre and especially the sub-genres house and DnB. Here are the codes and conventions of the dance genre: Dance videos are normally upbeat and feature either groups or individuals dancing and partying. These music videos tend to lead to social issues and occurrences that young people may find themselves in including, sexuality, love, drugs and alcohol use. Videos normally feature a clubbing atmosphere with scarcely dressed women, UV paint, dark lighting and alcohol consumption.  In the dance genre, the setting the music video would be filmed in would be most likely be a club or house party to stick to the party atmosphere. Females normally wear short dresses and wearing bare minimum to sexualise themselves, this is a common stereotype of women who are often sexualised. They wear bare minimum to appeal to the males, this concept is called the male gaze by L...

 Codes and conventions of Dance genre: Dance music became hugely popular during the 1920s. In the 1930s, called the swing era, swing music was the popular dance music in America. In the 1950s rock and roll became the popular dance music in America and in the late 1960s saw the rise of soul and RnB music. Dance genre began as an underground genre of music, however it quickly became a mainstream genre as huge mainstream artists such as Madonna started to use electronic pianos and baselines in her music. Since the original creation of dance many sub-genres have been made such as, House, Techno, DnB and more. Dance videos are normally upbeat and feature either groups or individuals dancing and partying. These music videos tend to lead to social issues and occurrences that young people may find themselves in including, sexuality, love, drugs and alcohol use. Videos normally feature a clubbing atmosphere with scarcely dressed women, UV paint, dark lighting and alcohol consumption.  ...