Artist planning

 As the genre I will be doing is dance, I have decided to design a band called ' SLB9' We will be mainly focusing on dance genre and especially the sub-genres house and DnB.

Here are the codes and conventions of the dance genre:

Dance videos are normally upbeat and feature either groups or individuals dancing and partying. These music videos tend to lead to social issues and occurrences that young people may find themselves in including, sexuality, love, drugs and alcohol use. Videos normally feature a clubbing atmosphere with scarcely dressed women, UV paint, dark lighting and alcohol consumption. 

In the dance genre, the setting the music video would be filmed in would be most likely be a club or house party to stick to the party atmosphere. Females normally wear short dresses and wearing bare minimum to sexualise themselves, this is a common stereotype of women who are often sexualised. They wear bare minimum to appeal to the males, this concept is called the male gaze by Laura Mulvey. Females also can be seen looking seductively at the camera to sexualise themselves.  Lighting is mixed with high key and low key lighting, although low key lighting is used more often with strobe lighting.

An estimated 1.5 billion people listen to dance music, making it the third most popular genre behind pop and rock. 32% of people listen to dance music. Normally, it is teenagers and 20-30 year olds who tend to listen to dance genre, this is because dance has a lot of festivals that people can attend live. Also dance music is mainly used at parties and social events where younger people tend to attend to them more than the older person would. 

The dance music scene is predominantly male, with only 45% of listeners being female, the dominant age group is 18-24. This is because it allows the audience escapism from the real world, especially at festivals and live performances. Also allows teenagers to socially interact with each other, and gives them a chance to find their personal identity through music and what genres they listen to. For example, people who socialise a lot find their personal identity through going out, and also allows them to escape from reality for a certain amount of time

Here is our social media instagram account. This includes our email address for enquires and music genre.