History of Music videos

This is a very old music video released in 2010. The music video has adapted and developed a lot over time.

The first ever music video was released in 1981 and It was ' Video killed the radio start' by The Buggles. It was released and broadcasted by MTV

However the oldest ever music video was in 1975 with the song ' Bohemian Rhapsody'. It was considered to be the first ever promotional music video of its time and was put on Youtube, kickstarting a promotional strategy that changed the music industry for good. 

Music videos really came into prominence in the 1980s when MTV created their channel around music videos, instead of just being able to listen to music, we as an audience could now have a visual representation making it easier to understand the messages the artists are trying to encode to their audience . This is because it allowed artists to tell a story and the audience being able to actually see it rather then just hear it.

As the music video continued to evolve and become a must for every artist, from 1991-2001 billboard had its own music video rewards. Two of the most expensive music videos ever produced are Madonna's ' Bedtime Story' costing $5million and Micheal Jacksons ' Scream' costing $7million

However by the mid 2000s MTV and many of its sister channels had stopped showing music videos and instead showing reality TV shows as they had become more popular with audiences. in 2005 saw the launch of Youtube, which made online viewing of video faster and easier and soon after other platforms such as Google videos, Facebook started to using similar video technology.

In 2009, Thirty Seconds to Mars’ music video “Kings and Queens” was uploaded to YouTube on the same day of its release and was featured as iTunes Store video of the week and one of its most downloaded videos ever to be featured. It had over 100 million views.

Music videos have evolved due to social media and technology and the conventions of music videos between artists and brands are changing everyday 

For example,  Pharrell Williams’ viral song ‘Happy’ started as a soundtrack for the movie Despicable Me 2. The song became a massive hit across the world and 100s of tribute videos were uploaded on YouTube. The movie became one of the highest grosser of 2013 because of its association with Williams’ song. This is synergy between artist and brand, when big brands and artists work together views are boosted due to the increased recognition and exposure of the product.