Representation of music videos

 Representation

Representation is how media products present and deal with gender, age, ethnicity, identity and social issues to the audience. 

Representation is shown to the audience through semiotics. Semiotics are signs and symbols that are in the media product, there are there for the audience to decode the message that the semiotic are trying to tell the audience, it is then their job to decode them how they like, everyone will decode them differently due to the persons demographics and psychographics as everyone has a different background and opinion. 

Stuart Hall who is a media theorist believes that there is not a true representation of people or events in a text, but there are many ways these can be represented, therefore producers try to ' fix' a meaning. He suggests that every media text has a preferred message which a producer wants to get across to their audience (encode a meaning) and ways in which the audience might be positioned to receive that message (decode)

As representation is to do with identity, another theorist called David Gauntlett believes that identity is very complicated as everyone has their own identity, but people tend to relate in larger groups who are similar to them, he believes that media does not create identities, but just reflect on them.